Meet Your Business Goals Leveraging the Power of Search Engine Optimization (SEO)

13 SEO Tips And Strategies That Skyrocket Your Website Ranking

1 – What is search engine optimization (SEO)?

2 – Reading search engine result pages

3- Setting SEO expectations

4 – How SEO affects your business

5 – Keywords: the foundation of SEO

Why you need a keyword-research plan

How to research keywords

Tools to help you analyze keywords

Understanding keyword attributes

Understanding keyword distribution

Ongoing keyword evaluation


6 – Content Optimization: How search engines and people view web pages

Understanding content optimization

Optimizing site structure

Recognizing different types of content

Optimizing textual page elements

Optimizing nontext components of a web page

Analyzing content quality

Exploring the benefits of user-generated content

Optimizing for personalized search

 7 – Content Optimization: technical SEO

Interpreting the code behind webpages

Understanding how search engines index content

Working with canonical URLs and redirects

Leveraging microformats

8 – Long Term Content Planning

Overview of long-term content strategies

Plan a successful content strategy and avoid common mistakes

Define your audience, topics, angle, and style

Understanding different types of content

Getting ideas for content

Working with an editorial calendar

Promote your content with social media

Measuring content performance

9 – Link building strategies

Understanding the importance of links

Building internal links

Building external links

Finding link-building opportunities

10 – Measure SEO Effectiveness

Measuring SEO performance

Analyzing keywords

Analyzing links

11 – SEO For eCommerce

Understanding SEO and eCommerce

Working with the schema for eCommerce

The technical components of eCommerce

Exploring eCommerce information architecture

Producing eCommerce content

Leveraging link building and social media for eCommerce

12 – Leveraging Local SEO

Understanding local SEO

Using Google My Business

Managing citations

Getting reviews

Optimizing for local

13 – Mobile SEO

Understanding mobile SEO

Configuring mobile SEO

Optimizing for mobile

Developing mobile content

14 – Conclusion

Determining your next steps